Origin of Bethel
What is " Bethel " ?
It is the name of the land in Israel. Today, it is a small town about 20 km north of Jerusalem. In Hebrew, "Bethel" is written as "Beit El". Beit means a house, El means God, or “House of God”.
Origin of Bethel
First, what do we do with the company name? ? At the time of our founding, we thought that the name "Suzuki○○○", which can be found anywhere, is not interesting at all, and we wondered if there was better name.
After the tentative plan, the university was related to the mission school, and the story of the boy of Jacob called the father of the Israeli people in the story of the Genesis in the Old Testament was very memorable, so when naming something I was thinking about using this name. That was "Bethel".
The origin of "Bethel" is as follows. ( The Old Testament Genesis Chapter 25 - 28 )
After this, Jacob encountered various problems, but at that time he always remembered this event, and he was encouraged to think that God was always with him. The life was full of upheaval, but truly blessed. Jacob became the father of the Israelites. The Israeli people are unique and are said to be litmus test strips for humankind. Despite being a minority, the Israelites are scattered around the world, producing many successful and successful in cutting-edge technology, economics, academics and entertainment.
I founded the company at the age of 30, and this year and I have been able to come to this point with the support of everyone for 46 years. Remembering God, who will be with us both in good times and in bad times, "I will protect you wherever you go and will not throw you away" I will ask the main person to go through the process of running through. I want to move forward without any treatment.
Chairman Eiichi Suzuki